purple reign toning Collection
Purple Toning for Bleached, Highlighted and Ombre Hair
The purple toning collection that removes warmth and yellow tones from bleached, blonde hair.
The Purple Reign collection was born from our original Award Winning purple toning Shampoo. Our purple toning range contains violet pigments to target and eliminate annoying yellow tones. A trouble-shooting, game-changing collection that helps to keep brassy hair at bay.
Tone between washes.
Our Purple Toning Shampoo and Conditioner have both been designed to keep the brassiness at bay, but you only need them every other wash. Use these professional strength products on alternating wash days to keep your colour salon fresh or use every wash for a consistent purple hue.
Treatments that do more than just tone!
Tone while Deep Conditioning with our Toning Treatment or stimulate and energise your scalp with our warming Hot Shots Toning Treatment.
Everyday Care for blondes in between toning washes.
Our Colour Love collection offers blondes more than just colour protection, this nourishing range also contains subtle purple pigments to maintain your blonde inbetween toning washes - It’s not just about colour, it’s also about caring for the overall health of your blonde too.