Keep It Clean and refresh fine hair with this rich Purifying Shampoo that gets to right to the root of the problem. This hard working shampoo gets to work by extracting dirt, grime and product build up, leaving hair feeling ultra clean and refreshed in between washes. Deeply cleanse and clarify for fresher, more balanced hair. The deep cleansing Keep It Clean line up battles annoying build up for cleaner, fresher, more balanced hair daily. Whether you're a styling addict, find your hair gets weighed down with life or just love washing hair for that clean feeling every day, the Keep It Clean range helps to keep your hair feeling light and shining bright.