Lee Stafford

Bleach Blondes Purple Toning Shampoo

Regular price $13.99
Regular price $13.99 Sale price $13.99
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Bleach Blondes Purple Toning Shampoo

9 total reviews

Regular price $13.99
Regular price $13.99 Sale price $13.99

The Bleach Blondes Purple Reign Toning Shampoo is our best purple shampoo, with our trademark Pro-Blonde Complex™ to moisturise hair cuticles while enhancing hair's natural shine.

  • The lowdown: A toning shampoo that brightens blonde hair from root to tip while removing product build-up and excess oil.
  • You'll love it because: It doesn't leave hair feeling dry and brittle like most purple shampoos.
  • How it works: Neutralises ginger and grey tones from blonde hair.
  • The star ingredient: Brightens hair naturally with Chamomile, in addition to the colour balancing purple pigment.
  • Is it right for me? It's a classic favourite for bleached, balayage or highlighted hair.
  • The result? Blonde hair looks brighter and healthier, immediately.

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Product Description

Freshly bleached hair looks bright and beautiful, but over time it can go brassy, leaving you with unwanted yellow tones that alter your blonde. Take control of your blonde and own your tone with the Lee Stafford Bleach Blondes Purple Toning Shampoo. A crucial colour corrector for bleached to natural blondes, this powerful purple toning shampoo contains violet pigment to knock out pesky yellow tones and brassiness to keep your hair looking bright, vibrant and salon fresh.

Purple sits directly opposite yellow on the colour wheel. This means the purple pigment within our violet formulations helps to knock out unwanted brassiness, for a more balanced blonde. Use this shampoo whenever hair looks overly warm for a speedy colour refresh.

This nourishing formula with Pro-Vitamin B5, Chamomile and Moringa Seed Extract (also known as the 'miracle tree') to encourage natural shine.

Formulated specifically for bleached, balayaged, naturally light blonde or highlighted hair, you can team this shampoo with the Lee Stafford Purple Toning Conditioner for double the toning power, or use with the Everyday Care Conditioner for salon fresh blonde.

PRODUCT SPECIFICATIONS

SIZE
250ml
PRODUCT TYPE
Shampoo
HAIR TYPE
Refreshes and Restores Blonde Hair
MAIN BENEFITS

Achieve a brighter, cleaner blonde

Target and eliminate yellow tones

Moisturising shampoo

MAIN INGREDIENTS

Pro-Vitamin B5

Chamomile

Moringa Extracts

Purple pigment

CONTAINS PROTEIN
No

Directions for Use

Apply to wet hair, massage gently into a lather and rinse well.

Top tip: This is a toning shampoo, so only use it every other wash to keep blonde hair bright and vibrant. We recommend alternating with our Bleach Blondes Everyday Care Shampoo to prevent overtoning. Leave on for 1-5 minutes depending on desired results.

THE GOODNESS INSIDE!

We do not test our products on animals.

Moringa Seed

Encourages natural shine to truly glow

Pro-Vitamin B5

Known to improve strength, shine and softness

Purple Pigment

Helps balance, brighten and refresh blonde tones

Full list: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, PEG-4 Rapeseedamide, Sodium Chloride, Laureth-4, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera (Horseradish Tree) Seed Extract, Panthenol, Polyquaternium-39, Glycerin, Polysilicone-19, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Parfum (Fragrance), Disodium Phosphate, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Alpha-Isomethyl Ionone, Benzyl Salicylate, Disperse Violet 1.

SHIPPING & RETURNS

Q & A

Yes, you can. Just make sure you follow it up with a conditioner – preferably one that's specially targeted to treat dry hair, like the Hair Apology Intensive Care Conditioner. It's rich, creamy, and oh-so-hydrating on over-processed locks.
Because purple sits opposite yellow on the colour wheel, it's able to instantly neutralise any overly warm, brassy tones in your blonde hair. That's why we've added a touch of purple pigment to this toning shampoo; perfect for refreshing your shade until your next colour appointment.
Using a blue shampoo for blonde and brunette hair works because blue shampoo is made with blue and violet pigments, which bond to the hair, therefore cooling down warm tones, such as orange, and removing brassiness. The same goes for naturally blonde hair: purple shampoo can neutralise yellow tones. The reason for these pairings is in the colour wheel. Since warm tones for brunette hair are normally orange or red, the opposite colour from orange on the colour wheel is blue. For people with blonde hair, the warm tones are usually yellow, and purple is opposite on the colour wheel from yellow. By having a mix of both purple and blue, you can treat a wider variety of brondes and blondes.
If you have blonde, grey or silver hair, we recommend using the Purple Reign collection. If you are a naturally dark-haired brunette with balayage, ombre or highlights, you better use our blue-toned Bleach Blondes Ice White collection.
Choose one that's packed with hydrating ingredients, so that purple pigment doesn't dry your hair out or leave it feeling parched. We've packed this purple shampoo with hair-kind vitamins to nourish, hydrate and smooth the hair cuticle, so locks still feel luscious (and look fresh) after washing.
If you've overtone your hair and want to remove purple shampoo, make sure you use a clarifying shampoo to give your hair a deep cleanse, it might take a few goes, but this trick should help.

Product Description

Freshly bleached hair looks bright and beautiful, but over time it can go brassy, leaving you with unwanted yellow tones that alter your blonde. Take control of your blonde and own your tone with the Lee Stafford Bleach Blondes Purple Toning Shampoo. A crucial colour corrector for bleached to natural blondes, this powerful purple toning shampoo contains violet pigment to knock out pesky yellow tones and brassiness to keep your hair looking bright, vibrant and salon fresh.

Purple sits directly opposite yellow on the colour wheel. This means the purple pigment within our violet formulations helps to knock out unwanted brassiness, for a more balanced blonde. Use this shampoo whenever hair looks overly warm for a speedy colour refresh.

This nourishing formula with Pro-Vitamin B5, Chamomile and Moringa Seed Extract (also known as the 'miracle tree') to encourage natural shine.

Formulated specifically for bleached, balayaged, naturally light blonde or highlighted hair, you can team this shampoo with the Lee Stafford Purple Toning Conditioner for double the toning power, or use with the Everyday Care Conditioner for salon fresh blonde.

PRODUCT SPECIFICATIONS

SIZE
250ml
PRODUCT TYPE
Shampoo
HAIR TYPE
Refreshes and Restores Blonde Hair
MAIN BENEFITS

Achieve a brighter, cleaner blonde

Target and eliminate yellow tones

Moisturising shampoo

MAIN INGREDIENTS

Pro-Vitamin B5

Chamomile

Moringa Extracts

Purple pigment

CONTAINS PROTEIN
No

Directions for Use

Apply to wet hair, massage gently into a lather and rinse well.

Top tip: This is a toning shampoo, so only use it every other wash to keep blonde hair bright and vibrant. We recommend alternating with our Bleach Blondes Everyday Care Shampoo to prevent overtoning. Leave on for 1-5 minutes depending on desired results.

Moringa Seed

Encourages natural shine to truly glow

Pro-Vitamin B5

Known to improve strength, shine and softness

Purple Pigment

Helps balance, brighten and refresh blonde tones

Full list: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, PEG-4 Rapeseedamide, Sodium Chloride, Laureth-4, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera (Horseradish Tree) Seed Extract, Panthenol, Polyquaternium-39, Glycerin, Polysilicone-19, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Parfum (Fragrance), Disodium Phosphate, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Alpha-Isomethyl Ionone, Benzyl Salicylate, Disperse Violet 1.